Coloring books, coloring culture

[Photo provided to China Daily]

Yuan Jingya, the editor of the book, says that the academy originally thought that the book would not be popular, but the sales figures surprised them.

A week after its release in mid-May, the complete print run of 10,000 copies sold out and 25,000 copies were sold within 15 days.

As the director of the academy Wang Xudong says of the book: "We are glad to see that young Chinese love it."

Contact the writer at yangyang@chinadaily.com.cn

Wang Kaihao contributed to the story.