Book highlights panda conservation

By Huang Zhiling (chinadaily.com.cn) Updated: 2012-11-01 20:25

Dennis Kelly, director of the National Zoological Park in the United States, sends the photographic book "Giant Pandas: Born Survivors" to contestants vying to become Pambassadors （panda ambassadors）in the Chengdu Research Base of Giant Panda Breeding in Sichuan province on Thursday when the global launch of the book is held. Photo by Huang Zhiling/chinadaily.com.cn

Giant pandas frolick in the Chengdu Research Base of Giant Panda Breeding in Sichuan province on Thursday.Photo by Huang Zhiling/chinadaily.com.cn

The global launch ceremony for the book Giant Pandas: Born Survivors was held at the Chengdu Research Base of Giant Panda Breeding in Sichuan province on Thursday.

Published by the Penguin Group, the book was written by the Chengdu base chief Zhang Zhihe and Sarah M. Bexell, director of conservation education in the base and research scholar at the Institute for Human-Animal Connection at the University of Denver in the United States. It explores giant panda behavior, addresses conservation issues that face the planet and shatters myths surrounding pandas.