Women, young males eye fancy car market

By Li Fangfang ( China Daily ) Updated: 2013-06-10 01:50:39

According to Felisa, 20 percent of the Prancing Horse model's customers are female in its second-largest market in the world, while the global average percentage is only seven.

"We see more female entrepreneurs, celebrities and artists here in China who are greatly attracted by the dynamism and style of Ferrari sports cars," said Felisa.

Luca di Montezemolo, chairman of the Italian sports car brand also said Ferrari will put more effort into China sales, seeking to attract China's growing new rich.

He expected China and the United States together will contribute 12 percent more to the company's turnover over the next five years, to weather the waning European market, which is still suffering from economic crisis.

Another Italian sports car brand, Lamborghini, has enjoyed huge success in the world's largest automobile maket, also thanks to the enthusiasm of China's younger new rich people's recognition of its sharp looks and powerful engine.

"It's very interesting that our Chinese customers are much younger than the average in other countries," said Stephan Winkelmann, president and CEO of Lamborghini.

The Raging Bull model made a more than tenfold sales rise in five years in China — from 28 in 2007 to 320 in 2012.

"The trend for Chinese super sports car customers to be younger is one of the key factors driving the boom. Nothing is better than that for us," said Winkelmann. "The more younger customers become aware of and accept our brand, the longer they maintain their loyalty to Lamborghini."

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