Cultural Exchanges in August

3、Get It Louder 2007

At Get It Louder 2007 installations, photos and videos seem to be haphazardly strewn throughout an underground parking lot. People freely fondle the exhibits, and relax in couches and chairs set up in front of video installations. They leave carelessly scribbled scrawls and pictures on a large white desk, which is actually an exhibit.

The biennial art event was first held in 2005. It tours four cities, traveling from Guangzhou, capital of Guangdong Province, to Shanghai and Beijing before coming to Chengdu, capital of Sichuan Province. This year’s exhibition was held at Beijing's SOHO-Shangdu Shopping Mall until September 1.

Get it Louder '07 includes ten keywords, which are neither the topical subjects of the exhibition nor the themes used to classify the exhibited works. Instead, they are a number of key points that I brought together from the thoughts and ideas expressed in the works after having visited many artists, as well as a few special projects that we curate. They are: Urban Strategy, New Materialism, Bioaestheitcs, Community Ties, E-topia, Guerilla Culture, Collective Memory, Perpetual Dream, Moving Soundscape and Homeshow.