New frontier: Deliveries reach students in dorms

Trouble to opportunity

Wang, the founder and CEO of ZhaiWoWo, turned the students' delivery troubles into a business opportunity. Based on market research and industry analysis, he and four friends explored the software in February.

The idea has won applause from students, and the app has drawn attention from a venture capital firm in Beijing, which put in 5 million yuan ($787,000). The app is expected to cover all campuses nationwide.

Wang's idea also got the attention of some well-known logistics and B2C enterprises domestically, and the new company has reached some strategic cooperation agreements with them.

Once everything is in place, a parcel sent to a student on campus will first arrive at ZhaiWoWo's storage center. Then staff members will classify it and carry it to the destination dormitory building. Each dorm has a "building master"－the final baton handoff－who sees to it that the parcel is delivered to the recipient's door.

Hard-won investment

Many people said Wang's initial success is merely the result of good luck, but to Wang, the venture capital investment is a prize earned by hard work and lessons learned through many failed attempts to get a business going.

Wang had long hoped to establish his own business and made many attempts during his university days.

"I am not afraid of hardship. No one succeeded without working hard, and neither did I," Wang said.

In his university days, Wang had worked as porter shouldering big packages and even slept on the street several times.