POHNPEI STATE, Micronesia - I'm panicked and soaked as smiling locals fish me out of the bay on the island of Pohnpei in Micronesia. "Trip of a lifetime", I sarcastically thought as we made our way back to land with an upside-down kayak, our cameras and cellphone ruined.
While many love traveling abroad to go shopping or to experience exotic cultures, history and food, a growing number of Chinese tourists are looking for an adrenaline rush via extreme sports, whether soaring through the sky in Vietnam or exploring the ocean in Thailand, or any of a host of opportunities becoming evermore available.
The extreme sports market in China is gaining favor in the capital and experts believe the industry will mature quickly.
The announcement that rock climbing will be included in the 2020 Tokyo Olympic Games has given the climbing business in China a boost, with the sport becoming a new fashionable workout for Chinese youngsters.
China's time-honored brands, known as laozihao, are adopting fresh operation modes to catch the eyes of the country's increasingly sophisticated consumers.
For a good example of how China's time-honored brands are embracing new retail channels, consider Century Yili, a bakery that's long been famous for its delicious pastries and breads.
For Lu Nan, a 35-year-old Beijing resident, waiting in line for some conventional delicacies has been a holiday tradition.
With glorious spring fast-approaching and temperatures rising throughout the nation, the country is now festooned with flowers, from cherry blossoms to magnolia and lilac - and flower lovers in China have never been so enthusiastic.
Chinese travelers are becoming increasingly enamored of making tailor-made trips, instead of embarking on holiday journeys in groups or going on self-help tours, and a large number of them would now like to take personalized trips at a slower and gentler pace.
The Beijing National Stadium, or Bird's Nest, switched off its lights on the evening on March 24, the first of more than 3,100 buildings in over 200 cities around China in support of Earth Hour, a global event started by the World Wide Fund for Nature.
When Wang Jianchao was a child, he used to pick up discarded metal cans from the streets and sell them for money to buy snacks. His father, from time to time, then used to caution him, saying: "You need to study hard, or you will be left with no choice but to pick up garbage when you grow up."
At upscale parties during ancient China's Spring and Autumn Period (770-476 BC), the host would often invite his guests to a game of "pot casting" where, between drinks and ad-libbed lines of poetry, they would take turns to try and throw arrows by hand into a long-necked pot from afar.
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