Digital era helps old foodmaker in delivery, expansion

For Lu Nan, a 35-year-old Beijing resident, waiting in line for some conventional delicacies has been a holiday tradition.

He never celebrates Spring Festival, Lantern Festival or Mid-Autumn Festival without first picking up some freshly made seasonal delicacies from Daoxiangcun, a time-honored brand that's been a favorite of Beijing residents since it opened in 1895.

They've been such a favorite, in fact, that purchasing them before a holiday has meant waiting in line - sometimes for up to two hours - at one of the company's physical branches in Beijing.