Time-honored brands trying new ideas

Traditional firms using retail outlets to compete in more sophisticated market

China's time-honored brands, known as laozihao, are adopting fresh operation modes to catch the eyes of the country's increasingly sophisticated consumers.

Recently, traditional Chinese herbal tea producer Guangzhou Wanglaoji Pharmaceutical Co Ltd launched four outlets, called 1828 Wanglaoji, in Guangzhou, Guangdong province, bringing handmade herbal tea to physical stores.