Opinion / Forum Trends

Why is e-commerce so successful in China?

( Updated: 2016-05-27 10:34

Ron (US)

Chinese young people like to shop this way at anytime and anyplace the desire strikes them. They might window shop in the endless malls being built in China, but they will then go online and buy the items where they can get free delivery and even free returns within 24 hours. It is the way they live.

Why is e-commerce so successful in China?

A consumer scans the QR code tagged on a coat at a shopping mall in Wenzhou city, Zhejiang province, on Nov 10, 2013. The QR code directs her to the brand’s online shop at Tmall. [Photo/IC]

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