US EUROPE AFRICA ASIA 中文
China / Society

Japan sees surge in Chinese tourists

By Zhang Yunbi in Tokyo (China Daily) Updated: 2015-06-04 07:55

Two favorites

Cheng Yonghua, the Chinese ambassador to Japan, said Japanese-made rice cookers and electronic toilet seats are the two favorite purchases among Chinese shoppers.

A sales stand displaying six rice cookers at an electronic products mall in downtown Tokyo may best illustrate the Chinese spending spree as it boasts a big billboard displaying the Chinese characters for "welcome".

But some believe that Japanese cookers make rice taste better. Others view the toilet seats as being merely trendy gadgets because such products, which are capable of heating automatically in winter and spraying water to clean the body, are still rare in China.

Cheng views the spending spree as spontaneous behavior by Chinese.

The fact that such imports cost more in China has also meant that Chinese resort to "window shopping at high-end malls" at home.

The Chousun Ilbo newspaper in Seoul suggested in an editorial in its Japanese edition on May 23 that South Korea should learn from Japan's duty-free policy extended to foreign visitors.

The average spending by Chinese tourists is falling in South Korea but surging in Japan in comparison with last year.

As shoppers line up to buy electronic products at Tokyo's shopping malls, they can see notice boards stating, "Present your passport and you may get duty free" purchases.

Slogans and commercials in Chinese greet shoppers in downtown Tokyo, stating that payment by China's UnionPay is available and welcome. Meanwhile, the yen has been falling against the yuan since 2012. One yuan bought about 12 yen in January that year but now buys about 20 yen.

In a written summary on May 20, during the cherry blossom season, the Japan National Tourism Organization said the yen's depreciation and the exemption of consumption tax for foreigners have had a "powerful influence on the enthusiasm for shopping" by Chinese travelers.

Even Premier Li Keqiang joined the discussions about the toilet-seat sales boom when he spoke to political advisers from the tourism industry during China's annual two sessions meetings in March.

Li said an open mindset should be adopted and trade barriers opposed because "consumers have the right to enjoy more options".

Highlights
Hot Topics
...