China Watch to reach more online readers

China Daily's reach is expanding dramatically in the United Kingdom, thanks to a new online content agreement with Telegraph Media Group.

Since 2011, China Watch, an eight-page supplement edited by China Daily, the country's largest English-language national newspaper, has been bringing in-depth news and analysis of the world's fastest-growing economy in print to British readers in cooperation with The Daily Telegraph.

Starting on Tuesday, that content becomes available to 12 million Telegraph readers online at telegraph.co.uk/chinawatch, adding to an existing print audience of 1.2 million.

The tailor-made content will appear on a China Watch micro website of the Telegraph. Telegraph.co.uk is the largest digital content provider in the UK.

In addition to the China Watch published concurrently with the print edition, the micro site will offer more updated news and analysis to keep readers informed about the dynamic changes taking place in China - insights into the economics, society and culture of the world's most populous country, as well as significant trends.

The most recent issue of China Watch, which publishes on Wednesday, focuses on the opportunities and challenges of China's so-called new normal economy, which features slower but more sustainable growth. A series on Chengdu, capital of Southwest China's Sichuan province, has also been running to raise that city's international profile. Another page is devoted to Beijing's effort to win the bid to host the 2022 Winter Olympics.

Adam Cops, a teacher in London, has never visited China, but he was struck by the presentation of Chengdu.

"Besides the beautiful views and lovely pandas, Chengdu's rapid economic development and business links with the world are very impressive," he said. "And Chengdu's food, like hot pot, is attractive. I remembered that British Prime Minister David Cameron also tried the hot pot when he visited Chengdu in 2013. I would love to try."

Currently, China Watch publishes mainly in the United States and the UK, in cooperation with The Washington Post, The Wall Street Journal and The Daily Telegraph. The publication has been well received by readers interested in learning more about China through China Daily's original reporting.

caoyin@chinadaily.com.cn

(China Daily 04/29/2015 page3)