China / Society

Customers snap up Chanel's products

( Updated: 2015-03-20 14:15

Chanel stores in Shanghai saw a surge in customers waiting in a long queue to buy its products on Thursday after the French fashion house reduced its prices in China, the Beijing News reported.

Chanel, the world's second-biggest luxury brand behind LVMH's Louis Vuitton, said on Wednesday that a price adjustment will begin on April 8 when the prices will be cut in China and increased by 20 percent in Europe.

It's still unknown whether GUCCI and other luxury brands will follow suit. 

Customers snap up Chanel's products

Customers wait in a long queue outside a Chanel store at Shanghai International Financial Center in Shanghai on March 19, 2015. [Photo/CFP]

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