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A Thursday article in the People's Daily, the flagship newspaper of the Communist Party of China (CPC), criticized two TV stations for airing a reality show featuring celebrities exhibiting their diving skills, describing the show as "excessive."
"There is a bottom line to entertainment, but many have turned a blind eye for the sake of ratings," the commentary said.
The commentary did not specify the names of the stations.
The article made a connection between popular talent show programs featuring singers and the diving show, stating that singing is a more appropriate skill to promote than diving, as it is less difficult.
The commentary also criticized the celebrities who have appeared on the diving show, describing them as being obsessed with being in front of the camera.
"Some celebrities attempt to maintain their popularity by participating in such shows," it said.
"From singing shows to diving shows -- where are China's talent shows going to go next if people become tired of diving shows?" the article said.
"I advise these stars to jump from buildings to improve their ratings," actor Chau-Sang Wong was quoted by the newspaper as saying.
Charlene Choi of Hong Kong pop duo Twins takes part in a recording session of the diving TV show "Celebrity Splash" in Beijing, China, 7 April 2013. [Photo/icpress]