Lower-tech local brands could feel the squeeze
For Florent Amodio, it may be now or never. The French figure skater was just 19 at his first Olympics in Vancouver, Canada, in 2010, old enough to appreciate the experience but not at his peak as an athlete.
While Moscow digs itself out of a huge snow storm that hit the Russian capital in the last few days, organizers of the Winter Olympics are worried a lack of snow could become a problem next February.
Less than a year remains until the Sochi 2014 Olympic Winter Games' opening ceremony on Feb 7, and nine Omega Countdown Clocks, spread across the Russian Federation, have been meticulously counting down the days, hours, minutes and seconds until the vibrant celebration takes place and Omega assumes its official timekeeping responsibilities for the 26th time since 1932. On March 7, the brand will assume the same role at the Paralympic Winter Games.
Q: In terms of sports marketing, some brands may choose sailing, some horse racing, some may choose tennis. What is Omega's strategy of sports sponsorship? Any specific criteria? Are there any sports events you are particularly interested in investing in?
Real Madrid manager Jose Mourinho was delighted with his side's professionalism as it all but secured its place in the Champions League semifinals with a 3-0 win over Galatasaray on Wednesday.
Paralympian sprint star Oscar Pistorius is considering resuming training following the easing of the stringent bail terms imposed after he was charged with murdering his girlfriend, his manager said on Thursday.
The China LPGA Tour was launched five years ago as a platform for developing domestic pros and amateurs, but that hasn't stopped players from around the region from getting in on the action.
Spain was once again the most represented nation as the Champions League quarterfinal draw saw three teams from La Liga, but alongside the familiar names of Real Madrid and Barcelona there was a newcomer - Malaga.
Former Chelsea manager Claudio Ranieri must take a lot of credit for Frank Lampard reaching the 200-goal milestone for the club, according to former Stamford Bridge great John Hollins.
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