A Capital, B&O enter strategic partnership

A Capital, a Euro-China growth capital fund, said on July 18 that it has entered into a strategic partnership with Bang & Olufsen, a manufacturer of high-end audio and video products.

The PE fund and Sparkle Roll Holding Ltd, a Chinese private distributor of luxury products, now hold 7.7 percent of the Danish company after investing $30 million through a directed share issue.

The strategic partnership will combine A Capital's investment experience in Europe and unique understanding of emerging Chinese companies and Sparkle Roll's track record in luxury marketing and distribution in China.

Both partners will support Bang & Olufsen's development in China.

"B&O is an iconic global brand with deep Danish and European roots, and has huge growth potential. Our approach offers a new path for European groups to grow in China, and for Chinese investors to invest in leading global companies," said André Loesekrug-Pietri, chairman and managing partner of A Capital.