贝恩公司2012年底发布的《2012中国奢侈品市场研究报告》显示，中国人已成为全球第一的奢侈品消费群体。2012年，买走了全球1/4的奢侈品，且60%以上是在境外市场。这些战斗在境外奢侈品卖场的国人们，“像抢白菜，像春运，像蝗虫”般一波波持续不断地，涌入店内。
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