World Luxury Association top 100 luxury brands gala official release

From Pierre Cardin to Louis Vuitton, for the past ten years, prestigious foreign luxury brands have been increasingly eager to claim their place in China, a country set to become the world’s number one luxury goods market.

Over the years, consumers have witnessed the changing face of luxury in China. With the Top 100 Luxury Brands Gala, WLA aims to provide a platform that highlights luxury brands past, present and future in the Chinese market. The importance of our event is confirmed by the attendance of five major news agencies, local and foreign media (representing more than 12 countries) and high ranking government officials.

On June 9, 2011, the World Luxury Association and the China Trade Committee jointly issued the “2011 Global Luxury Goods Blue Report”, gaining the attention of the Chinese government as well as international media. The press release was attended by China’s Ministry of Commerce, China Customs, the China Trade Committee, China’s Ministry of Finance and diplomatic representatives from the USA, France, UK, Italy and Switzerland.

According to Baidu and Google search archives, the report has been used by domestic media 1,750,000 times, while the English version has been referred to a total of 2,610,000 times. It has been referred to by governmental institutions worldwide a total of 1,986 times, according to web history archives. These results make the World Luxury Association the most authoritative institution dedicated to the research of the luxury market.

Michael Ouyang, CEO of the World Luxury Association China has stated in an interview that luxury consumerism in China has reached the global peak. In spite of this development, many Chinese consumers are still not entirely familiar with foreign luxury brands. The Top 100 Luxury Brands Gala will provide the perfect platform for a wide range of prestigious international luxury brands to introduce their image and present the value of their products to the Chinese public.