U.K. distributor releases 'Anuvahood' cellphone app

LONDON  – U.K. indie distributor Revolver is pushing traditional boundaries for its rollout of "Anuvahood," a British urban comedy movie, by launching its own cellphone app across the three main platforms, iPhone, Android and Blackberry.

The app comes complete with character profiles, games and an inbuilt trailer and goes live February 21.

The distributor has developed the app to include audio clips from the film's main characters, a live Twitter feed, an urban themed quiz that interacts with Facebook and the official "Anuvahood" trailer.

Written and directed by Adam Deacon -- star of U.K. box offices successes "KIDulthood" and "Shank" -- "Anuvahood" follows the story of Kenneth as he pursues his dream of becoming a famous MC. The film also features Eddie Kadi, Jaime Winstone and Richard Blackwood.

The app, developed in partnership with Grapple Mobile, forms an integral part of the wider marketing plan and full social media strategy that Revolver has constructed to support this film, Revolver said.

Revolver CEO Justin Marciano said: "This app will help us to reach out across both our solid core young fan base and to the wider film-going audiences who are increasingly engaged with film marketing campaigns via online and mobile interaction."