Austrian sells bejeweled vuvuzela for $20,800

An Austrian goldsmith has sold a plastic vuvuzela horn decorated with white gold and diamonds for 17,000 euros ($20,800) to a Russian customer, media reported on Thursday.

The honking plastic African trumpets have become inexorably linked with the World Cup in South Africa and have drawn both fans and critics.

The Austrian luxury model will be given by its Russian buyer to a South African business partner in time for the World Cup final on July 11, broadcaster ORF reported.

The vuvuzela is fully functional and just as loud as the cheaper versions, the Linz-based goldsmith told the channel.