Pop stars generally xerox other acts' looks and hooks -- it's expedient, and
it works. But Nelly Furtado's multiplatinum 2000 album, "Whoa, Nelly!" (which
included the loosey-goosey soul-folk hit ''I'm Like a Bird''), felt like an
original. The Canadian's debut was mass-market pop at its best: fluffy, giddy,
uplifting, idiosyncratic.
"Folklore," her fine 2003 second CD, got artier, adding cameos by the Kronos
Quartet and Brazil's Caetano Veloso and exploring Furtado's Portuguese roots. It
tanked, comparatively, no doubt in part because Furtado had a kid that year,
limiting her ability to tour and glad-hand radio programmers.
A high-pressure follow-up, "Loose" would seem exactly the comeback she
deserves. It's primarily a collaboration with hip-hop/R&B mastermind
Timbaland, another original who parlayed a freewheeling aesthetic into major
hits (Missy Elliott, Aaliyah). Unfortunately, the result is like a blind date
where the chemistry doesn't quite click.
Much of Furtado's charm comes from her low-key, girlish sensuality. But
"Loose" tries to amplify that into the cartoon hottie-ness that now defines pop
divadom. Madonna blueprinted this and Gwen Stefani refined it on her Kewpie-funk
masterwork "Love. Angel. Music. Baby." Both acts are touchstones here,
especially Stefani, who exudes a good-girl innocence even when she's flouncing
in fetish wear.
But when Furtado -- who's prone to self-esteem-boosting declarations like the
ones on ''Afraid,'' "Loose's" opener -- demands you ''move your body around like
a nympho'' on the Hall and Oates -- inspired ''Maneater,'' you want to button up
your shirt; where Stefani radiates fun, Furtado never quite inhabits her new
sexpot persona.
Surprisingly, Timbaland's backdrops don't help. His ultra-beefy yet slightly
stiff synth-pop riffs echo '80s acts like Depeche Mode and Eurythmics. They may
be awesome on the dance floor, but one expects more than '80s revivalism from
Tim, and the tracks lack the polyglot flavor you want from a producer known for
tabla samples and futuristic exotica.
That's especially odd since Furtado is such a polyglot artist. In fact, the
most striking songs are in Spanish: two versions of ''Te Busque'' with Colombian
pop heartthrob Juanes (who had a 2002 hit duet with Furtado), and ''No Hay
Igual,'' a reggaeton-style trifle that's more fun than anything else on the
record.
The tossed-off-sounding final tracks also glimmer with invention. ''Wait for
You'' spins around a snake-charming snippet of Middle Eastern pop, and ''All
Good Things'' is a slapdash acoustic romp cowritten with Coldplay's Chris
Martin. These songs indeed feel ''loose'' -- more suited to an adventurous pop
record than this overly calculated one.