Time and again you will find books that turn widely accepted business principles upside down. Moment of Truth is such a book. It demonstrates what makes brands successful.
Much has been said about the rise of the Chinese economy, which has surged at double-digit growth rates each year for the past decade. Less well-publicized has been how this economic growth has given rise to a large number of Chinese millionaires, the vast majority of whom are first-generation entrepreneurs. China can now lay claim to having the fifth-most millionaire households of any nation - apart from the United States, Japan, the United Kingdom and Germany.
Hong Kong's exports for the first 10 months rose 9.6 percent year-on-year, helped by strong demand from the mainland, the city's largest export destination, and other emerging markets in Asia, and offsetting losses from the US market.
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