Branding strategy wants to emphasize its emotional appeal to consumers on Mainland
Infiniti will continue its sponsorship of the Infiniti Red Bull Racing Formula One team, carrying forward the momentum it built in 2013 into this year.
Following a new naming system, Infiniti has unveiled its 2014 lineup.
Luxury automaker Infiniti has a standout growth rate, new branding campaign and outreach to consumers
When Daniel Kirchert was a college student in Germany 20 years ago, he decided to visit China, although he was not quite sure what he was going to do in the future.
US healthcare giant Johnson & Johnson may no longer be permitted to use its world-famous "OneTouch" trademark in China after the country's top industry and commerce watchdog ruled to revoke it.
Under the theme "new reform, new challenge, new opportunity", the fourth China Intellectual Property Annual Forum was held in Beijing on Jan 10.
Even although the US Department of Commerce will not publish its 2013 trade figures until February, it appears clear that the value of China's goods' trade will have exceeded that of the US last year.
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Raymond Zhou
Op Rana
Berlin Fang
Zhu Yuan
Huang Xiangyang
Chen Weihua
