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'Power of passion'

By Xu Xiao | China Daily | Updated: 2014-01-16 07:32

Luxury automaker Infiniti has a standout growth rate, new branding campaign and outreach to consumers

Looking back, 2013 could prove to be a landmark year for Infiniti in China.

It spent only a week to become a household name by sponsoring the TV reality show Where Are We Going, Dad?, which turned out to be an audience rating winner all over the country.

'Power of passion'

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