Looking back on 30 years of retailing, it is difficult to fathom that China would emerge as the face of a global retail revolution. It was a time when China was just shaking off the shackles of a planned economy and the retail sector was strictly regulated. In other words, it was a different time and a different era.
Zhuozhou is a small city 60 kilometers southwest of Beijing. I learned about the town not because it was home to emperors, or their tombs, but due to a farmer who knocked on my door when I was about 9.
Zhou Qiyuan does not like shopping. His distaste for shopping spans many years. "There was nothing to shop for in the late 1970s and early 1980s," says the 65-year-old Beijing resident. "It was all about getting coupons, standing in long queues, choosing from the few goods that were available and, more often than not, being bullied by salespersons."