I had one of my early fashion experiences watching a Chinese movie in a small cinema back in my hometown in Anhui province 27 years ago.
Modern Chinese fashion really took shape only when global products and brands became more powerful commodities in the market. I did not visit China until 2007, but I imagined its fashion to be a homogenous landscape with only the bravest and the richest starting to experiment with dressing for self-expression.
Any middle-aged Chinese man who wants to appear fashionable these days would have heard of two labels - Pierre Cardin and Septwolves. During the 1980s and 1990s, these two labels injected some color into Chinese menswear that was dominated by gray, blue and black.
1979: Pierre Cardin holds the first fashion show in China.