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BMW's Children's Traffic Safety Education (CTSE) program begun in 2005 is designed to teach children through games, songs, signs and theater to learn how to protect themselves in complicated traffic situations. The program will be offered in 20 cities in China this year.
More than 200 children from 16 local kindergartens and primary schools gathered at Guozijian Museum in Beijing yesterday to participate in the unveiling of BMW's 2010 Children's Traffic Safety Education program.
In pursuit of a people-centered principle, BMW values its staff as a key factor in its development. In China, the 15,000 employees working with BMW are viewed as the company's greatest asset and a driving force for company's growth.
Honda and Volvo are both planning to launch clean-energy cars in China, joining domestic players to take advantage of expected government incentives.
Chinese car makers may have the world's largest market to play in but face many hurdles including a shortage of original models before they can challenge for global leadership.
China's biggest domestic auto brand signaled its ambition Friday to become a global player by signing argentine football star Lionel Messi as an international ambassador to promote its brands.
World-leading luxury SUV and premium manufacturer of finest all-terrain vehicles producer Land Rover will make a high-profile appearance at the 2010 Beijing Auto Show today with a full model range that provides Chinese car fans a look at the highest class of all-terrain luxury.
The Concept ActiveE - BMW's second vehicle after the Mini E to be developed as part of project i - is based on the BMW 1 Series Coupe and powered by a 125 kW/170 hp electric motor that provides power entirely free from emissions.
BMW reached a company benchmark by selling more than 30,000 vehicles in China in the first quarter of this year.
BMW Group brings a galaxy of star models to the 2010 Beijing Auto Show.
The BMW Group will proudly present a thoroughly updated and upgraded range of models at the 11th Beijing International Auto Show from today to May 2.
The new BMW 3 Series coupe and convertible, as well as new X5 and X5 with M Sports Package, are expected to be highlights of the auto show in Beijing.
