At half past six in the morning, while half of Beijing is still lingering in bed or enjoying a leisurely breakfast, Wang Fengqin, a 61-year-old Beijinger, rushes through her busiest hours in the day.
Increasing farmers' income is key to boosting domestic consumption to advance the transformation of the growth pattern as China has a rural population of 720 million and farmers' purchasing power remains weak due to relatively low income and lack of a sound social security system.
A 36-year-old foodstuff salesman became the first person in China to try out a brand new way of shopping, signing up for newly launched consumer financing in the capital Monday.
Distressed at the deteriorating conditions of his village, an ordinary farmer digs deep into the family's savings to spread concern for the environment. Yan Yiqi reports
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