Wed, June 11, 2025
Shoppers' purchasing decisions, according to Hoffmann, are increasingly influenced by the retailer's credibility, reliability and overall service, specifically whether it has an easy return and exchange policy, safe and convenient payment system and fast, dependable delivery.
Traditional stores should differentiate themselves from online-only players by providing an improved value proposition, for example allowing customers to return web purchases to stores and showcasing their online products with store demos, he said.
But the reality is, despite the generous discounts offered by merchants, online buyers found they are getting discounted service as well.
Dong Juan, a 34-year-old company employee in Shanghai, has been checking on a 42-inch Skyworth TV since the price reductions began but she failed to buy it because the item was always sold out.
"They don't keep enough in stock and just pay lip service," she said. "They simply want to catch people's attention."
hewei@chinadaily.com.cn
|
Comments (English only) View Comments
Messages that harass,abuse or threaten others;have obscene or otherwise objectionable content;have commercial or advertising content or links may be removed.
Comments: (
 Copyright 1995 -
. All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
FOLLOW US
 |
Michelle Obama addresses at Democratic National Convention
Slides of Yanbian: place, people and prosperity
Washington to remain focused on Asia-Pacific
RQFII target blue chips amid bear market
Australian recall for top two exporters
China fears new car restrictions
Copyright 1995 - 2010 . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 20100000002731 
Sorry, the page you requested was not found.
Please check the URL for proper spelling and capitalization. If you're having trouble locating a destination on Chinadaily.com.cn, try visiting the Chinadaily home page
Registration Number: 130349