China Daily and Beijing Foreign Studies University have agreed to form a partnership because of the growing influence of the Chinese press in the international media.
The two parties signed an agreement on strategic cooperation in Beijing on Wednesday, attended by China Daily Editor-in-Chief Zhu Ling and Vice Minister of Education Hao Ping, who is also the president of the university.
The two sides agreed to work together to train young journalists specializing in global communications. Senior editors from the newspaper will also give “China Daily Brand Courses” to the students at the school.
China Daily will also introduce week-long forums and promotions at the school in a bid to attract more campus readers in China.
China Daily Editor-in-Chief Zhu Ling said talents pools are important to the global newspaper’s efforts to consolidate its identity as “the voice of both the authorities and the public”.
“We would love to share China Daily’s rich journalism resources with elite institutions,” Mr. Zhu said in an address at the signing ceremony.
Vice Minister Hao Ping said China Daily has been “a successful model” among top Chinese media to introduce China to a world readership.
Senior editorial staff from China Daily and officials from the school also attended Wednesday’s ceremony. The school offered faculty certificates to the newspaper’s senior editors.