Yao Ming becomes ACAP WildAid spokesperson
(CRIENGLISH.com)
Updated: 2006-06-07 16:51 Houston Rockets center Yao
Ming will become the new spokesperson of international wildlife conservation
organization Active Conservation Awareness Program WildAid.
According to a report from Brandweek Online, the Chinese basketball player
will appear in a 30-second TV spot for the organization.
The spot will air this week on Fox and CBS in the US and also on China
Central Television.
In the spot, the 7-foot-6 center will use his shot-blocking ability to save
an elephant.
ACAP WildAid will follow with other TV spots and print and outdoor ads in
which Yao will play an ongoing role and is "developing content" with the
National Geographic Channel and other networks.
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