Home / Culture / Film and TV

Booming film industry in past five years: Fast development

By Zhang Xingjian | | Updated: 2017-10-24 09:53

Booming film industry in past five years: Fast development

Poster of Lost in Thailand [Photo/Mtime]

Lower budget brings higher yields

Undoubtedly, Lost in Thailand was one of the most profitable domestic films in 2012.

As a successful case for getting a higher ROI (Return on Investment) index, a performance measure used to evaluate the efficiency of an investment, the film took just 60 million yuan for pre-production, investment and marketing, with over 1.2 billion yuan at the box office, according to the film director Xu Zheng.

The same kind also goes to Pleasant Goat and Big Big Wolf: Adventures on The Dragon's Trail, I Love Big Big Wolf and Blood Stained Shoes.

"The huge success of Lost in Thailand is not occasional. The qualified script, proper movie theater schedule, word of mouth and efficient marketing all contributed to its position as the 'film of the year'," said He Lei, a professor of literature at Anhui Normal University.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349