Riding high on Olympics marketing strategy

China's hosting of the Olympic Games is the realization of a dream. For Bank of China (BOC), sponsoring the Games not only helps promote its brand both at home and abroad, but also improves the lending giant's corporate culture.

Life Pulse

Sex shop and the city

Fifty-year-old Wen Jingfeng has been interviewed many times by Chinese and foreign media. However, the Beijinger still feels self-conscious posing for pictures. But, he is completely relaxed talking about his shop: Beijing Adam & Eve Health Center - the first adult shop in the Chinese mainland, which he founded in 1993.

Fond memories spawned from raising silkworm

Recently, my colleague asked me if I had any mulberry leaves, as his son was raising silkworm. A few decades ago, raising silkworm was one of my hobbies. I had kept a small tortoise, a parrot, an owl, a hedgehog - all of them had come from the wilderness and returned to mother nature as they grew up.

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Film

Life Pulse

Passion of green

Most new bands that come and go are generally just so-so. Soda Green, a relatively new band from Taiwan, plays rock catchy enough to charm college-aged music-lovers, yet interestingly enough to appease even fussy critics. Some have even likened the band to the almost-legendary Mayday. The six-boy band of college students performs its debut gig in Beijing on June 15 at the Beizhan Theater.

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Life Pulse

The big cheese

Just five years ago, Dutchman Marc de Ruiter watched dairy farmers in rural Shanxi province dump their milk on the streets. Back in 2003, the commodity suffered from market saturation, underdeveloped transportation and weak demand nationwide. In Yangqu, one of Shanxi's poorest counties, milk had become so worthless dairy farmers were literally pouring their primary source of income down the drain.