Opinion / Editorials

War of words doesn't help fight fake goods

(China Daily) Updated: 2015-01-30 07:49

War of words doesn't help fight fake goods

An advertisement for online shopping site of Alibaba Group is seen at a metro station in Shanghai, Nov 12, 2014. [Photo/IC]

Bad publicity hurts.

The New York Stock Exchange listed e-commerce giant Alibaba lost $11 billion in market value on Wednesday as it stepped into a high-profile war of words with the national market regulator over alleged sales of substandard and fake commodities on its online shopping platform,

No wonder the country's No 1 e-commerce giant appears beside itself, and poised for a fight with the State Administration for Industry and Commerce.

After releasing a satirical open letter to a SAIC official it believed responsible for the quality monitoring report, criticizing him as a "dishonest referee", Alibaba announced it would lodge a formal complaint to the SAIC about the official's alleged disregard of due procedure.

This is a fight that should never have happened.

It has occurred because finds its lowest commodity authenticity ranking "unfair", thus unacceptable. The culprit, it believes, is the survey's sampling procedure.

That is a serious allegation. Problematic sampling and subsequent conclusions are harmful not only to consumer enthusiasm for online shopping, but also to international confidence in the made-in-China label.

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