Opinion / Forum Trends

Are models necessary for auto shows?

( Updated: 2015-01-19 08:12

wadirum (China)

I think the essence of auto show is marketing and entertainment, not product's quality and technology. If people want to learn about technology, they would go to a technology museum, laboratory, classroom or magazine stand instead of auto shows. The auto company's purpose is to sell products, so catching people's eyes is very important and the models help a lot. Nowadays, buying is not only about quality of the product, it is also about service, experience and emotional connection to the product.

Are models necessary for auto shows?

Three models at an auto show

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