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Two larger-than-life Chinese characters read "welcome" at the entrance of the 2012 London Book Fair (LBF).
London Book Fair, one of the world's largest book fairs, kicked off on Monday. China is honored as the Market Focus country at the event for the first time.
Hong Kong took part in the London Book Fair for the first time as part of the celebration for the 15th anniversary of the Hong Kong Special Administrative Region.
Bi Feiyu is often described as China's best male writer on the female psyche.
Tibetan writer Tsering Norbu, born and raised in Lhasa, weaves the mesmerizing world of religion and death in Tibet into his stories.
Xi Chuan, one of the most influential poets in contemporary China, has been known since his college days in the mid and late 1980s.
Xu Zechen is generally considered one of the burgeoning new stars in China's literary scene.
Zhang Yueran is the representative - and probably most famous - Chinese writer born in the 1980s.
Sheng Keyi is rising as a new force not to be ignored because of her powerful - often called "brutally real" - storytelling.
Yang Hongying, as a children's book writer, is known for her best-seller status both in China and overseas.
Liu Zhenyun is one of the latest Maodun Prize winners for his epic A Word is Worth Thousands.
Liu Cixin, eight-time winner of the Galaxy Award, is widely acknowledged as the face of China's sci-fi writing.