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Katie Holmes' fashion line sees sales soar after split

Updated: 2012-07-25 11:25
( Agencies)
Katie Holmes' fashion line sees sales soar after split


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Katie Holmes' fashion line has seen sales increase since she split from Tom Cruise.

The 33-year-old actress-and-designer has reportedly seen her Holmes & Yang sales soar after she announced the end of her five-year marriage to the 'Mission: Impossible' actor last month.

Since then Katie's range - which was previously stocked in Harvey Nichols in the UK before the shop opted against buying it for the autumn/winter 2012-13 season - has seen a sales increase in stores such as Barney's and Bergdorf Goodman, according to sales assistants.

A former Bergdorf Goodman executive told The New York Times: "The way she's getting photographed today, she's in a position to get more exposure than ever before.

"She's not waiting for fashion editors and stylists to come and pull her clothes."

Following the announcement of the couple's divorce, Katie - who has been granted primary custody of her and Tom's six-year-old daughter, Suri - has been photographed a number of times in her own designs, and fashion designer David Zyla believes the couple's split was a "dream publicity opportunity" for her range.

He told Fox News: "Katie's divorce and the masterful manner in which she handled it, is shining a light onto anything that she does at this moment.

"This is a dream publicity opportunity for the label. The buyers will actually place their orders after the September show for delivery in February, so we will [have a better idea of its success] in the autumn/winter 2012-13 season.

"Provided that the collection is on-trend as well as purchased and merchandised well by the store buyers, I predict a tremendous amount of interest in the collection at the retail level when it hits stores next February.

"The retail customer will pay the collection special notice, not only due to the styling but as art created by a role model who they respect for handling what would have been such a messy situation with such ease and poise."