USEUROPEAFRICAASIA 中文双语Français
Culture
Home / Culture / Heritage

Palace Museum to release 19,999-yuan mobile phone

chinadaily.com.cn | Updated: 2016-12-22 09:58

Palace Museum to release 19,999-yuan mobile phone

[Photo/People's Daily Online]

The Palace Museum is planning to release a 19,999-RMB ($2,878) mobile phone in collaboration with a Chinese phone maker. The phone is expected to be available at the end of January 2017, and only 999 units will be sold.

The phone maker posted a message on Weibo on Dec 20, saying it will release a mobile phone with the Palace Museum in celebration of the coming Chinese New Year. The design of the phone is inspired by the Palace Museum's collection, incorporating elements from the Forbidden City such as dragons and auspicious clouds. In addition, the back of the phone is decorated with a traditional Chinese motif made of 18K gold. The phone is equipped with several of the museum's apps, along with a screensaver and wallpaper featuring the 24 solar terms.

The price of the phone has sparked debate among netizens. Some argue that Chinese culture should not be used for profit. Others believe the product will bring vulgarity to the Forbidden City.

Despite the controversy, the executive deputy director of the Palace Museum, Wang Yamin, told the media that he hopes to establish a bridge between traditional Chinese culture and intelligent manufacturing through collaboration with the phone maker.

Related:

Tencent honors young designers for Forbidden City themes

Palace Museum to release phone for Chinese New Year

Editor's picks
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US