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Tablet sales set to hit the buffers

By SHI JING (China Daily) Updated: 2014-12-29 07:23

Apple unveils iPad Air 2 with Touch ID to secure Apple Pay

Tablet sales set to hit the buffers

Phil Schiller, Apple's senior vice president of Worldwide Product Marketing speaks during a presentation of the new iPad at Apple headquarters in Cupertino, California Oct 16, 2014.[Photo/CFP]

Apple unveiled its latest tablets, the iPad Air 2 and iPad mini 3 in October.

Only 6.1 millimeters thick, the iPad Air 2 is the thinnest tablet in existence. It's also equipped with Touch ID, Apple's newest security invention.

The new tablet also includes Apple Pay, the company's new payment tool.

The iPad Air 2 is priced between 3,600 and 5,000 yuan.

A number of market observers are suggesting the two new tablets, in particular the iPad mini 3, may not sell well.

Bryan Colello is a senior tech analyst with research firm Morningstar.

"First, the iPad I think customers are holding on to the ones that they already bought longer than anticipated. they see less of a need to buy the newest model, and then secondly, has been the rise of the large screen phones. Customers hold a 5 inch phone don't necessarily need or want to pay for a 7 inch tablet."

The two desktop Macs have 27-inch high-definition screens and a new operating system called OSx Yosemite.

The two desktops aren't cheap. They're retailing at $250.

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