Business / Auto China

BMW concept sedan appeals to young generation

By Du Xiaoying (China Daily) Updated: 2015-11-24 13:45

A new concept compact sedan by premium carmaker BMW made its world premiere at the Guangzhou auto show on Friday, setting future directions for car design toward youthfulness, sportiness and individualization.

The BMW concept compact sedan is designed for the lifestyles of the young generation, who are confident and energetic and have high standards of quality, style and innovation. This new type of BMW, with its stylish proportions and thrilling style, has a strong attraction for young consumers.

Karim Habib, head of design of BMW Automobiles, said, "The characterful design of the BMW concept compact sedan embodies the driving pleasure offered by a sporting car with minimized exterior dimensions. It is as distinctive as it is essential-and, as such, it injects new life into the compact segment."

As an innovative pioneer of the industry, BMW always stands at the forefront of market trends. The BMW concept compact sedan once again demonstrates its forward-looking vision.

According to the prediction of data research institute IHS, the market share of compact models in the global premium market will increase from the current 25 percent to 36 percent in 10 years.

With an understanding of the huge potential in young customers, BMW forecasts that the number of customers born after 1990 will account for 39 percent of its total customers. That figure is expected to rise to 54 percent in 2024 when the post-'90s generation becomes the backbone of consumption.

The concept vehicle showcases the distinguished all-around features of BMW, Habib said.

The exterior of the car displays the classic glamor of BMW from every angle.

It is made up of three compartments with compact size and the classic proportions of BMW vehicles. The kidney grille and eye-catching twin circular headlights are a signature design of the marque.

The V-shaped central air-inlet divides the lower part of the headstock into three parts, making it appear wider.

Its sweeping bonnet and long wheelbase stretch the car visually. A unique characteristic of the car is that one cannot see the door knobs on the sides of the car. Instead, one only has to touch the metal of the midline to trigger the touch control door opener.

Precise edges and contours form dynamically chiseled surfaces, giving the car a sculptural and muscular look.

The exclusive exterior paint shade, liquid metal bronze, adheres to the surfaces of the body like cast metal. The fine pigments in the paint shift between light and dark depending on the light. The exclusive 20-inch light-alloy wheels in intricate double-spoke design form a visual highlight with their bi-color design and set the seal on the side view.

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