Business / Industries

Women, the elderly and youngsters active on mobile purchases: report

(Xinhua) Updated: 2015-12-09 09:54

BEIJING - A report on China's online consumption trends released Tuesday by, revealed that women, senior citizens and youngsters have become a major driving force for mobile purchases.

The report was based on data analysis of buying behavior of Taobao's more than 300 million users between 2011 and 2015.

According to the report, more than 70 percent of buyers of baby products, cosmetics and garment, and 60 percent of buyers of food, home furnishing, shoes and bags are women. Women, mainly aged 23 to 35, also account for 70 percent of online buyers of imported commodities.

Commodities believed to be popular among young people have attracted more elderly people. Statistics showed that perfume consumption among users aged 50 to 70 has been growing. They spent around 70 million yuan ($11 million) on perfume in 2014 alone.

According to the report, youngsters make major contribution to mobile purchase in China. Users who were born after 1990s made around 70 percent of purchases on their mobile application.

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