LADY GAGA, CULTURAL REFERENCES
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Photos: YouTube Music Awards held in NY |
There were cultural references, including the quirky song "The Fox (What Does the Fox Say?)" from Norwegian duo Ylvis, a viral hit earlier this year.
YouTube has positioned itself in recent years as a major source of new music videos for fans.
Sites such as YouTube effectively function as on-demand stations for music, with fans able to listen to play lists over and over just for watching the occasional commercial.
The shift highlights some of the challenges - and opportunities - for artists. Access to music is easier than it's ever been, thanks to sites such as YouTube, music blogs, file-sharing software and more. But it's also become that much more difficult for musicians to earn a living.
YouTube is expected to introduce an option by the end of the year to let music fans skip the commercials via a paid subscription service. This would pit YouTube directly against services such as the online music streaming Web service Spotify, whose business model has been criticized by musicians for squeezing artists.
Related:
Aussie tunesmith savors doing her own thing
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