Borgward, a German brand owned by Chinese carmaker Foton, has shaken off its secrecy and repositioned itself as part of efforts to rev up its performance in the competitive Chinese market.
China National Heavy Duty Truck Group Corp is betting big on the overseas market, with the expectation that half of its total sales will come from outside of China by 2020, according to the company.
In response to its Chinese customers' highly valued demands, luxury automaker Lexus showcased its Comfortably in Control philosophy with the world premiere of its all-new Lexus ES at Auto China 2018 in Beijing.
Amid new emerging business models and the rise in the application of new technologies, experts called for increased copyright protection at a recent forum in Beijing.
A brand can take years to build, but just days to be copied. Chateau Lafite found itself in such a situation in 2015.
The Beijing Intellectual Property Court upheld the Trademark Review and Adjudication Board's decision over the rights to popular Japanese cartoon image Doraemon at a recent trademark hearing.
Senior government officials and business leaders have called for an improved intellectual property protection system in China as well as closer cooperation among IP organizations worldwide, in response to emerging business opportunities both at home and abroad.
With the growing use of big data and artificial intelligence, discussions have focused on new issues centering on intellectual property rights protection and application. Opinions are split on whether content produced by AI and robots, from news reports to poetry, deserve protection under the current copyright law.
Intellectual property has become a major factor in market competition, said He Xuwen, director of the member services department of the Patent Protection Association of China.
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