For a good example of how China's time-honored brands are embracing new retail channels, consider Century Yili, a bakery that's long been famous for its delicious pastries and breads.
For Lu Nan, a 35-year-old Beijing resident, waiting in line for some conventional delicacies has been a holiday tradition.
With glorious spring fast-approaching and temperatures rising throughout the nation, the country is now festooned with flowers, from cherry blossoms to magnolia and lilac - and flower lovers in China have never been so enthusiastic.
Chinese travelers are becoming increasingly enamored of making tailor-made trips, instead of embarking on holiday journeys in groups or going on self-help tours, and a large number of them would now like to take personalized trips at a slower and gentler pace.
The Beijing National Stadium, or Bird's Nest, switched off its lights on the evening on March 24, the first of more than 3,100 buildings in over 200 cities around China in support of Earth Hour, a global event started by the World Wide Fund for Nature.
When Wang Jianchao was a child, he used to pick up discarded metal cans from the streets and sell them for money to buy snacks. His father, from time to time, then used to caution him, saying: "You need to study hard, or you will be left with no choice but to pick up garbage when you grow up."
At upscale parties during ancient China's Spring and Autumn Period (770-476 BC), the host would often invite his guests to a game of "pot casting" where, between drinks and ad-libbed lines of poetry, they would take turns to try and throw arrows by hand into a long-necked pot from afar.
The extra end of the wheelchair curling final is underway at the Gangneung Curling Centre, where China is competing against Norway in its bid to clinch its first-ever gold medal at the Paralympic Winter Games.
Wang Xingyu's first trip to the village of Jinlong last August was one of discovery.
The latest Indian film to be imported to China, Hindi Medium has a theme that will resonate with Chinese parents who want the best education for their children.
With the stress of day to day life, it is often hard to find the time or the drive to get up of the couch after a long day at the office and trek over to a crowded gym.
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Raymond Zhou
Op Rana
Berlin Fang
Zhu Yuan
Huang Xiangyang
Chen Weihua
