Editor's Note: An increasing number of Chinese companies are emerging on the world stage as they strive to establish their brands outside the country. This report, the eighth in the series, is by Jiang Xueqing.
The Australian Broadcasting Corp launched what is claimed to be the first dedicated Chinese-language website and mobile information platform by a mainstream Western media company.
PetroChina Co passed Exxon Mobil Corp on Thursday as the biggest energy company by market value for the first time since 2010.
Another day, another billion dollars. With Hong Kong stocks surging to a seven-year high, China's richest tycoons are approaching $50 billion in gains this year.
Advertising agencies must adapt to rapid changes and have a flexible approach if they want to succeed in the cut-throat world of marketing, said a leading industry official.
At a time mixed with industry downturn, price wars and the vicious cycle of phishing ads, a decline in the industry's talent and an overall drop in creativity have been ever more noticeable.
Though advertising agencies have been jumping onto the digital bandwagon by attaching more importance to mobile channels, Chinese consumers still hold mixed feelings toward commercials appearing on mobile phones or tablets, an industry report said.
Companies need to take personal concerns into account when advertising for staff, because job hunters in China now think a work-life balance is as important as a higher salary, according to a survey from human resources firm Hudson Global Inc.
In the fifth of a series on the 'new normal' economy, Li Xiang highlights how the nation continues to be a magnet for foreign investors.
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Raymond Zhou
Op Rana
Berlin Fang
Zhu Yuan
Huang Xiangyang
Chen Weihua
