USEUROPEAFRICAASIA 中文双语Français
Home / Business

Harnessing the power of ideas for clients

By Shi Jing In Shanghai | China Daily | Updated: 2015-04-10 08:18

Being flexible is key to success in an industry undergoing dramatic shifts, ad chief says

Advertising agencies must adapt to rapid changes and have a flexible approach if they want to succeed in the cut-throat world of marketing, said a leading industry official.

Robert Senior, global chief executive officer of Saatchi & Saatchi, said: "Emerging new technologies, dwindling client confidence and the ongoing economic downturn are major challenges for the industry, but there are still enough sweet spots for companies to tap into for growth."

Harnessing the power of ideas for clients

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US