Curiosity and courage remain key ingredients for young creatives

At a time mixed with industry downturn, price wars and the vicious cycle of phishing ads, a decline in the industry's talent and an overall drop in creativity have been ever more noticeable.

To offset this, Saatchi & Saatchi launched a Frozen Monster mobile phone application during a company trip at the beginning of this year to recreate the essence of the advertising industry - creativity, or the monster in the body.

At present, Saatchi & Saatchi has more than 400 employees in Beijing, Shanghai, Guangzhou and Hong Kong. More than 50 percent of them work as creative professionals, with about 80 percent of them local talent.