Business / Auto Global

BMW redefines luxury driving at 2015 Frankfurt motor show

By Hao Yan (China Daily) Updated: 2015-09-21 10:09

New 7 Series

BMW redefines luxury driving at 2015 Frankfurt motor show

New BMW 7 Series is displayed during the media day at the 66th International Motor Show (IAA) in Frankfurt, Germany Sept 15, 2015. [Hao Yan /]

The new BMW flagship sedan's world premiere underlines the automaker's claim to redefine what an exclusive, luxurious driving experience looks like in contemporary, pioneering form with an exceptional array of innovations.

Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fiber-reinforced plastic in the body structure, engines from the BMW Group's new generation of power units, the Executive Drive Pro active chassis system, Driving Experience Control switch with ADAPTIVE mode and BMW Laserlight.

The new generation of the BMW 7 Series boasts standout innovations when it comes to operating system and driver assistance technology. The new features that are unprecedented in the luxury sedan segment include an extension of the iDrive system to include a touch display and BMW gesture control, Touch Command for controlling comfort and infotainment functions in the rear compartment, as well as a Remote Control Parking system.

Maximizing the interior comfort are the Executive Lounge feature with massage function, an illuminated Sky Lounge Panorama glass roof, accent lighting and a smartphone holder with inductive charging station.

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