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Fun for the young

By Xing Yi and Li You | China Daily | Updated: 2017-04-19 07:31

Chit-chat

Indeed, communication is a yearning shared by her peers.

They not only talk in person but also through Tencent's instant-messaging apps QQ and WeChat; Sina's micro blog, Weibo; and Baidu's online bulletin board, Tieba.

They often use platforms with danmu, or real-time comments that flash across the screen during videos.

Nearly every clip on Bilibili.com has danmu.

The site has around 100 million active users-about 90 percent of whom are younger than 25, the news outlet The Paper quoted the company's chairman Chen Rong as saying.

Coming of age

Indeed, companies hope to understand and create early relationships with those born after 1995, as they're poised to become major consumers.

Beyond Tencent, Baidu, Alibaba and many marketing companies are all studying their leisure activities and preferences.

Alibaba last year released the report, Does the Post-1995 Generation Dare to Travel Alone?

Baidu published What Are the Post-1995 Generation's Smartphone Habits? Others look at such dimensions as their favorite games.

Chen Zhiwen, major online-education portal Eol.cn's editor-in-chief, explains the younger generation's preferred pastimes are natural results of the country's economic growth.

"It's nothing surprising," he says.

"But parents and educators should be careful not to place too much emphasis on children's hobbies."

Chen says many media blur the distinction between being distinctive and obstinate.

"We hail the increasing individualism of our children," he says.

"But we should still teach discipline."

Indeed, the world is waiting to see what these youth will be like as they move into the next age and the world shifts into the next era.

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