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Video giant first live-music concert is a scream

By Wang Kaihao | | Updated: 2017-04-28 13:23

China's online video giant iQiyi announced to step into on live music concert industry on Monday.

The concert, titled Night of Screaming, will gather popular vocalists including Wang Feng, Li Jian and A-Lin. It claims to be a show "full of a sense of internet", by adopting some high-definition broadcast technologies, which has never been used in a live concert in China before.

The production team will involve veteran concert producer Ya Ning and renowned lyric writer Vincent Fang from Taiwan.

Virtual reality and augmented reality are to be mixed into this online broadcast, and a virtual anchor for the concert will be created to emphasize interaction between performers and viewers online.

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