Italian luxury fashion brand Max Mara unveiled its 2027 Resort Collection at the Long Museum in Shanghai on June 16, followed by the opening of "THE MAX!", a special archive exhibition celebrating the brand's 75th anniversary, which runs from June 17 to 28.
Titled "Dynamic Elegance," the 2027 Resort Collection was presented under the grand dome of the Long Museum in Shanghai, redesigned into a vast warehouse-inspired setting. Shelves stacked with archival garments, accessories, fabrics, sketches, design documents, vintage posters, and original drawings created a living archive through which models wandered, blurring the line between runway and exhibition.
